QUEST FOR PEACE “War for Peace” has become the unjust slogan of many tyrants and oppressors on this earth. True Peace seems to elude humankind.Entertainment and Corporate Media does not provide the peace it proclaims. It has in reality made the people more fearful, lustful, violent and greedy. Escapism from faith in God, humane values and good deeds is their mirage.Islam means “Peace” internal and external. It is essential, therefore, to know, practise and propagate Islam to attain peace in this life and the hereafter.MEDIA AND ISLAMIslam, today, is the most misunderstood religion. It bears the brunt of misconceptions and hate propaganda.The powerful mass media, aligned to deceitful political and corporate interests, spreads these misconceptions virulently… worldwide. While portraying Islam, integrity and reliability are bypassed by the media with professional charm and finesse.Wise and apt Islamic viewpoints are seldom covered in the bass guitar scales mainstream media, whereas aberrations by a few misled Muslims are highlighted.Muslims hardly have any hold or influence on major media, especially TV. They instead, exhibit an apologetic attitude and an inferiority complexREACH OF THE TV MEDIAToday, more 20,000 TV stations around the globe reach out to 5 billion people worldwide. Such that TV plays a major role in shaping public opinion.With more than US $ 400 billion invested in TV productions and distribution alone, it is serious business laden with cut-throat competition, political manipulations and corporate interests.Global scale media mergers in the industry have led to limiting the viewpoints having access to mass media, specially the Islamic viewpoint.This scenario needs to be countered with a global reach for the truth of Islam. As the Qur’an (Ch. 21, V. 18) advises us:”When truth is hurled against falsehood, falsehood perishes, for falsehood by its nature is bound to perish”.